1. Distraction Principle: While we are distracted by what grabs our interest,
hustlers can do anything to us and we won’t notice.
2. Social Compliance Principle: Society trains people to not question author-
ity. Hustlers exploit this “suspension of suspiciousness” to make us do
what they want.
3. Herd Principle: Even suspicious marks let their guard down when every-
one around them appears to share the same risks. Safety in numbers? Not
if they’re all conspiring against us.
4. Dishonesty Principle: Our own inner larceny is what hooks us initially.
Thereafter, anything illegal we do will be used against us by the fraudsters.
5. Kindness Principle: People are fundamentally nice and willing to help.
Hustlers shamelessly take advantage of it.
6. Need and Greed Principle: Our needs and desires make us vulnerable.
Once hustlers know what we want, they can easily manipulate us.
7. Time Principle: When under time pressure to make an important choice,
we use a different decision strategy, and hustlers steer us toward one
involving less reasoning.
沒有留言:
張貼留言